How to Reduce Cost-per-Customer by 40%

Problem

Trinity Investment Group is a boutique financial company providing funding for startups as well as investment opportunities to high net worth individuals and professional investment companies.

By using traditional methods like Google Ads and directly addressing potential prospects, the costs-per-lead grew gradually because of high competition and rising advertising costs on Google. But growing competition in global markets has raised pressure on organizations to reduce expenditures while increasing the service level provided to customers. Therefore, monitoring the cost allocation, by activity and by customer, becomes a pivotal role in enhancing organizational performance and achieving competitiveness.

Leaner processes and shorter business hours require increased efficiency in the allocation of financial resources to retain the competitive advantage of companies, within their scope of action.

Solution

Trinity Investment Group was another customer of us using our software before its official launch. The company pursued two steps: optimizing performance marketing campaigns by using a more advanced targeting approach and integration of LeadRebel^®. LeadRebel^® helps to target the audience by:

By these two simple steps, Trinity not only improved its site traffic but also started to use it more efficiently.

Result

While performance marketing costs stayed mostly flat, the company could, thanks to the traffic "de-anonymization", reach out to prospects directly instead of relying on inbound requests or cold calling.

The lead conversion rates went up. At the same, the number of calls required, and the time needed to win the new customer dropped, and so did the costs per acquired customer.

After two months of using LeadRebel^®, average costs per customer went down significantly by 40%.