Trinity Investment Group is a boutique financial company providing funding for startups as well as
investment opportunities to high net worth individuals and professional investment companies.
By using traditional methods like Google Ads and directly addressing potential prospects, the
costs-per-lead grew gradually because of high competition and rising advertising costs on Google.
But growing competition in global markets has raised pressure on organizations to reduce
expenditures while increasing the service level provided to customers. Therefore, monitoring the
cost allocation, by activity and by customer, becomes a pivotal role in enhancing organizational
performance and achieving competitiveness.
Leaner processes and shorter business hours require increased efficiency in the allocation of
financial resources to retain the competitive advantage of companies, within their scope of
Trinity Investment Group was another customer of us using our software before its official launch.
The company pursued two steps: optimizing performance marketing campaigns by using a more advanced
targeting approach and integration of LeadRebel. LeadRebel helps to target the audience by:
- Filtering site visitors by showing only identifiable companies and suppressing the rest
- Recognizing the specific services or products each company is interested in
- Obtaining contact information without extra research effort
By these two simple steps, Trinity not only improved its site traffic but also started to use it more
While performance marketing costs stayed mostly flat, the company could, thanks to the traffic
"de-anonymization", reach out to prospects directly instead of relying on inbound requests or cold
The lead conversion rates went up. At the same, the number of calls required, and the time needed to
win the new customer dropped, and so did the costs per acquired customer.
After two months of using LeadRebel, average costs per customer went down significantly by 40%.
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